SB 3454
BETTER SOCIAL MEDIA FEEDS ACT
TL;DR
Illinois SB 3454, the Better Social Media Feeds Act, would regulate how social media platforms use AI-driven algorithms to curate content feeds for Illinois users. The bill aims to give users more control over algorithmic recommendations and require transparency about how AI ranks and serves content. It's currently stalled in committee (re-referred to Assignments).
How This Might Impact Your Business
Social media platforms operating in Illinois would face new rules on how AI algorithms rank, recommend, and personalize content feeds for users in the state.
Platforms would likely need to offer users a non-algorithmic or chronological feed option, similar to requirements emerging in EU and California proposals.
Transparency obligations could include disclosing what signals AI uses to rank content (engagement, watch time, user history) in plain language.
Smaller platforms and startups may get carve-outs based on user thresholds, though specifics are not detailed in the current text.
Advertisers and marketing teams relying on algorithmic amplification could see reduced organic reach if users opt out of AI-curated feeds at scale.
Adtech vendors and recommendation engine providers serving Illinois-facing platforms would need to update SDKs and APIs to support user opt-outs.
The bill is currently inactive (re-referred to Assignments), meaning no immediate compliance deadline, but signals where Illinois lawmakers are heading.
What Should You Do
Ask your product and engineering teams whether your platform or app already supports a chronological or non-algorithmic feed toggle for users.
Have your legal and policy team map this bill against similar proposals (NY, CA, EU DSA) to build one compliance framework rather than 50 state responses.
If you rely on algorithmic distribution to reach Illinois users, model the revenue impact of a meaningful share opting into chronological feeds.
Monitor the Illinois Senate Assignments Committee for any movement; the bill is currently dormant but could be revived next session.
Document how your recommendation algorithms work in plain English now, so you're not scrambling if transparency mandates pass.
Who It Affects
Status Timeline
committee
Rule 3-9(a) / Re-referred to Assignments
May 22, 2026