S 3354
QUIET Act
TL;DR
Senator John Curtis (R-UT) introduced the QUIET Act to address AI-generated robocalls and deepfake voice scams. The bill would require disclosure when AI is used to generate voices or content in phone calls and other communications, targeting the rising fraud problem where scammers clone voices to impersonate family members, executives, or officials.
How This Might Impact Your Business
Telemarketing and call center operations using AI voice technology would need to disclose that calls are AI-generated at the start of the conversation.
Financial services firms should prepare for stricter voice authentication standards since AI voice cloning has enabled wire fraud and account takeover schemes.
Marketing agencies running voice-based ad campaigns or automated outreach would face new labeling requirements for synthetic voices.
Customer service operations using AI voice agents (like those from major cloud providers) would need to build disclosure prompts into their scripts.
Political campaigns and advocacy groups using AI-generated audio in outreach would face federal disclosure rules on top of existing FCC restrictions.
Penalties would likely tie into existing Telephone Consumer Protection Act (TCPA) frameworks, meaning per-call fines that can escalate quickly for high-volume operations.
The bill sits in the Senate Commerce Committee, so passage is uncertain and any rules would take months to finalize after enactment.
What Should You Do
Inventory every AI voice tool your company uses in outbound calls, IVR systems, or customer service, and document current disclosure practices.
Ask your legal or compliance team to review existing TCPA compliance programs and identify gaps around synthetic voice disclosures.
Brief your marketing and sales leaders on potential restrictions before they launch new AI-powered voice campaigns in 2025.
Monitor progress through the Senate Commerce, Science, and Transportation Committee for scheduled hearings or markup.
If you sell AI voice technology, prepare customer-facing guidance now so clients know your product supports required disclosures.
Who It Affects
Sponsors
Status Timeline
committee
Read twice and referred to the Committee on Commerce, Science, and Transportation.
December 4, 2025