HR 9922
To amend the Federal Election Campaign Act of 1971 to provide further transparency for the use of content that is substantially generated by artificial intelligence in political advertisements by requiring such advertisements to include a statement within the contents of the advertisements if generative AI was used to generate any image, audio, or video footage in the advertisements, and for other purposes.
TL;DR
Rep. Joseph Morelle (D-NY) introduced this bill to require political ads to clearly disclose when generative AI created any image, audio, or video in the ad. It amends the Federal Election Campaign Act, meaning campaigns, PACs, and ad agencies would need to add on-screen or audible disclaimers whenever AI-generated content appears.
How This Might Impact Your Business
Political advertising agencies, media buyers, and campaign consultants would need to add clear disclosure statements to any ad using AI-generated images, audio, or video.
Broadcasters and digital platforms (TV networks, radio, YouTube, Meta, X) accepting political ads would likely need to verify disclosures are present before airing.
Generative AI vendors serving political clients (Runway, ElevenLabs, Midjourney, OpenAI) may see increased demand for content provenance and watermarking features.
Compliance would apply to federal political advertisements only, not commercial advertising or state/local races unless separately covered.
Bill is in early committee stage (House Administration), so no immediate deadline exists, but passage would likely align enforcement with the next federal election cycle.
Penalties would fall under existing Federal Election Campaign Act enforcement (FEC fines and civil penalties), which can reach tens of thousands of dollars per violation.
Ad production workflows would need documentation showing which assets were AI-generated versus human-created, creating new recordkeeping obligations.
What Should You Do
Political ad agencies and campaign teams should start tagging AI-generated assets in production workflows now so disclosures can be added quickly if the bill passes.
Legal and compliance teams at broadcasters and digital ad platforms should draft policies for verifying AI disclosures on political ad submissions.
Marketing leaders at generative AI vendors should evaluate whether to build political-ad-specific labeling or provenance tools (C2PA, watermarking) as a product feature.
Track the bill's progress through the House Committee on House Administration and monitor for companion Senate legislation before the next election cycle.
Review existing state-level AI political ad disclosure laws (California, Michigan, Washington) to align federal compliance planning with existing state obligations.
Who It Affects
Sponsors
Status Timeline
committee
Referred to the House Committee on House Administration.
July 23, 2026