HR 9757
Conversational AI Services Act
TL;DR
Rep. Mariannette Miller-Meeks (R-IA) introduced HR 9757, the Conversational AI Services Act, which would establish federal rules for chatbots and conversational AI systems (think ChatGPT-style assistants, customer service bots, and voice agents). The bill sits in the House Energy and Commerce Committee and would likely require clear disclosure when consumers are interacting with AI rather than a human.
How This Might Impact Your Business
Companies deploying customer-facing chatbots (retail, banking, telecom, travel) would likely need to clearly disclose when users are talking to AI instead of a human agent.
Voice AI vendors and call center operators using synthetic voices for outbound calls or IVR replacement would face new labeling and consent standards.
Enterprises embedding third-party LLMs (OpenAI, Anthropic, Google) into their apps could inherit disclosure and safety obligations from the platform level down to the deployer.
The FTC and FCC (under Energy and Commerce jurisdiction) would likely gain enforcement authority, meaning violations could trigger consent decrees and civil penalties similar to TCPA or Section 5 actions.
Healthcare providers and insurers using AI triage bots, and financial firms using AI for account servicing, would face heightened scrutiny given the sensitivity of those conversations.
The bill is still in committee with no markup scheduled, so specific thresholds, penalty amounts, and small business carve-outs are not yet defined.
Expect lobbying from the Chamber of Commerce and tech trade groups to shape scope before any floor vote.
What Should You Do
Inventory every customer-facing chatbot, voice assistant, and AI agent your company operates, including third-party vendors, and note where AI disclosure language currently exists.
Ask your legal and marketing teams to draft standardized 'You are chatting with an AI' disclosures now, so you are not scrambling if this passes.
Review vendor contracts with conversational AI providers to confirm who bears compliance responsibility for disclosure and recordkeeping.
Assign someone in government affairs or compliance to track the House Energy and Commerce Committee schedule for markup or hearings on HR 9757.
Benchmark against existing state laws (California SB 1001, Utah AI Policy Act) since federal rules will likely mirror or preempt them.
Who It Affects
Sponsors
Status Timeline
committee
Referred to the House Committee on Energy and Commerce.
July 16, 2026
committee
Referred to the House Committee on Energy and Commerce.
July 16, 2026