HR 633
TAKE IT DOWN Act
TL;DR
Rep. Maria Elvira Salazar's TAKE IT DOWN Act criminalizes the publication of non-consensual intimate imagery, including AI-generated deepfake nudes, and requires online platforms to remove such content within 48 hours of a victim's request. It targets both real explicit images shared without consent and synthetic sexual content created using AI tools.
How This Might Impact Your Business
Social media platforms, image hosts, and user-generated content sites must build notice-and-takedown systems that remove flagged non-consensual intimate imagery (including AI deepfakes) within 48 hours of a valid request.
Covered platforms include any website or app that primarily hosts user-generated content, meaning Meta, TikTok, Reddit, X, Discord, and smaller forums all fall in scope.
Companies developing generative AI image tools face reputational and legal exposure if their products are used to create non-consensual sexual deepfakes, pushing the need for stronger input/output filters.
FTC enforces platform compliance obligations, treating violations as unfair or deceptive practices, which opens the door to significant civil penalties.
Criminal liability applies to individuals who publish or threaten to publish non-consensual intimate imagery, including AI-generated content depicting identifiable real people.
No small-business exemption in current text, so mid-size platforms and startups face the same 48-hour takedown clock as major tech companies.
Good-faith removal actions receive liability protection, encouraging platforms to err on the side of takedown when reports are ambiguous.
What Should You Do
Ask your trust and safety or legal team whether your platform has a documented takedown workflow that can meet a 48-hour deadline, and stress-test it.
If you build or deploy generative image AI, review your safety filters and terms of service for explicit prohibitions on non-consensual sexual content and identifiable-person deepfakes.
Brief your communications and PR team on victim-response protocols, since public handling of takedown requests will become a reputational issue.
Track the bill's Senate companion and floor scheduling; it has bipartisan momentum and could pass quickly with limited amendment opportunity.
Budget for content moderation staffing or vendor capacity increases in the next fiscal cycle if you operate a user-generated content platform.
Who It Affects
Sponsors
Status Timeline
committee
Placed on the Union Calendar, Calendar No. 59.
April 28, 2025