HR 4695
Facial Recognition Act of 2025
Creates new compliance requirements or restricts common AI uses. Action needed.
TL;DR
Representative Ted Lieu introduced HR 4695 to restrict how companies and government agencies use facial recognition technology. The bill would require businesses to get explicit consent before scanning faces, ban certain uses like emotion detection in hiring, and give people the right to opt out of facial recognition systems.
How This Might Impact Your Business
Companies using facial recognition must obtain written consent before collecting or analyzing facial data, with violations carrying penalties up to $5,000 per person affected
Retail stores using facial recognition for loss prevention would need to post clear notices at all entrances and allow customers to opt out
HR departments using AI video interviews with emotion detection would be prohibited from using facial analysis for hiring decisions
Law enforcement partnerships (like Ring doorbell sharing programs) would face new restrictions on facial data sharing without warrants
Tech companies providing facial recognition APIs would need to verify their customers aren't using the technology for prohibited purposes
Small businesses with under $25 million in revenue and processing fewer than 100,000 faces annually may qualify for simplified compliance
What Should You Do
Inventory all facial recognition technology currently used in your operations (security cameras, employee access, customer analytics)
Schedule a legal review of your facial recognition consent processes and data retention policies
Put a hold on any planned facial recognition deployments until the bill's final requirements are clear
Monitor the House Judiciary Committee schedule for hearings on HR 4695
If you use facial recognition, budget for potential compliance costs including consent management systems and audit requirements
Who It Affects
Status Timeline
committee
Referred to the Committee on the Judiciary, and in addition to the Committee on Science, Space, and Technology, for a period to be subsequently determined by the Speaker, in each case for consideration of such provisions as fall within the jurisdiction of the committee concerned.
July 23, 2025
committee
Referred to the Committee on the Judiciary, and in addition to the Committee on Science, Space, and Technology, for a period to be subsequently determined by the Speaker, in each case for consideration of such provisions as fall within the jurisdiction of the committee concerned.
July 23, 2025
AI-generated analysis for informational purposes only. Not legal advice. Always consult a qualified attorney for legal guidance.
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