HR 10025
Preventing Abuse of Digital Replicas Act
TL;DR
Rep. Darrell Issa's bill would create federal liability for anyone who produces or distributes unauthorized AI-generated digital replicas (deepfakes) of real people's voices or likenesses. It targets platforms and creators trafficking in non-consensual AI clones, giving affected individuals the right to sue for damages.
How This Might Impact Your Business
Companies using generative AI to create voice clones, video avatars, or likeness replicas of real people would need documented consent from those individuals or their estates.
Entertainment, advertising, and marketing firms face direct exposure since celebrity endorsements, voiceovers, and character generation are prime use cases for digital replicas.
Online platforms hosting user-generated AI content (social media, video sites, AI app stores) could face secondary liability for knowingly distributing unauthorized replicas.
AI vendors selling voice cloning, face-swap, or avatar generation tools may need to build in consent verification and takedown workflows.
Rights holders (talent agencies, estates of deceased celebrities, athletes) gain a federal cause of action, opening the door to significant damages awards.
HR tech and customer service firms using AI-generated personas modeled on real employees or agents would need explicit written releases.
The bill is in early committee stage with no compliance deadline yet, but passage would create a nationwide standard replacing the current patchwork of state right-of-publicity laws.
What Should You Do
Inventory every product, campaign, or workflow that uses AI to replicate a real person's voice, face, or likeness, and confirm you have written consent on file.
Ask your legal team to review vendor contracts with generative AI providers for indemnification clauses covering digital replica claims.
If you operate a platform hosting user content, task your trust and safety team with building a takedown process specifically for unauthorized digital replicas.
Monitor progress through the House Judiciary Committee and flag any markup hearings, since amendments at this stage often shape the final scope.
Brief marketing and creative teams now that using AI to mimic real celebrities or public figures without permission carries growing federal legal risk.
Who It Affects
Sponsors
Status Timeline
committee
Referred to the House Committee on the Judiciary.
August 3, 2026